Two Thirds Design worked with Dudley Stop Smoking to create a range of accessible but hard-hitting publicity materials aimed at making the general public in the Dudley area aware of the dangers of second hand smoke. This project was particularly targeted at parents and carers to encourage smokers to take their smoke outside and to protect vulnerable family members from the harmful effects of second hand smoke.
By participating in workshops and design/content discussions to determind the creative outcome of this campaign. By turning hard cold facts into digestible pieces of information, the publicity was not intended to be condescending or even to try and persuade smokers to quit, but to make smokers aware of the risk of passive smoking.

The campaign was inplemented across a vairty of mediums – bus/poster adverts, room thermometers and branded bibs and pens, leaflets and posters.