The Brief
The Ridge Primary School asked us to design a set of icons to represent their core values, ensuring they aligned with the school’s existing branding, including fonts, colours, and overall style.

The Process
Two Thirds Design visited the school to collaborate on refining their brand identity. We ran a brainstorming session with staff to explore the meaning behind each value, then developed those insights into a set of custom-designed icons. These versatile graphics were created for use across school displays, digital platforms, and printed materials.

The Result
The final icon set and supporting brand assets provided a cohesive visual identity that reinforces the school’s values across all touchpoints. To bring this to life within the school:

• A durable, updatable display was produced using printed acrylic panels and snap frames, allowing staff to showcase pupils’ work, photos, and certificates — actively celebrating values in action.

• A full vinyl stairwell backdrop was installed in the main entrance area, creating an eye-catching, welcoming design visible to all visitors.

• Foamex plaques featuring the values were also installed in the school hall, forming a bold, permanent display that ties the message together throughout the school.

This project not only strengthened The Ridge Primary School’s visual identity but ensured their core values are seen, celebrated, and integrated into daily school life.